... it’s exactly what we need to grow. Over the past few years, my creative journey has taken me in so many directions—from teaching art journaling and mixed media techniques to curating inspiring resources for women who want to embrace their creativity. But as my vision expanded, I started feeling a disconnect between where I was and where I wanted to go. I have been journaling and contemplating for over a year now. It became clear that my business needed to evolve alongside me. And so, I’m excited to officially introduce my rebrand: Amy K. Murray and Sugarhill Art Studio will forever be an Artist's Shop.
Why Rebrand?
I’ve always believed that creativity is a living, breathing thing—it grows, shifts, and transforms just as we do. My previous brand had served me well, but it no longer fully captured the scope of what I wanted to offer. I wanted a brand that felt aligned with my mission: to help women rediscover themselves through art, build confidence in their creative voices, rediscover their true identity and creative soul, and find joy in the process.
What’s Changing?
The rebrand brings clarity and focus to two core areas:
1. Amy K. Murray – This will be the heart of my creative world, where I offer new online courses, tutorials, and personal art. It’s all about teaching, inspiring, and helping women reconnect with their creativity through art journaling and mixed media.
2. Sugarhill Art Studio Shop – This is my product-based brand, where I’ll be selling art & ephemera kits, curated art journaling supplies, digital downloads, t-shirts, pouches & bags, and anything I have been creating in my studio. It’s a space dedicated to bringing my artwork and creative tools directly into your hands so you too can create freely.
What Stays the Same?
While the branding may be new, my mission remains unchanged. I’m still here to encourage you to make time for creativity, embrace imperfection, and explore art in a meaningful way. My love for whimsy, storytelling, and playful expression will continue to shine through everything I create.
What’s Next?
This rebrand marks the beginning of a new chapter. In the coming months, you’ll see new courses, fresh content, and exciting product launches that align with this renewed vision. I can’t wait to share it all with you!
Thank you for being a part of this journey with me. Whether you’ve been here since the beginning or are just joining in, I’m so grateful for your support.
I would love for you to vote your favorite color logo - just leave me a comment below!
Stay inspired and go make a mess,
XO -Amy